Successful public artworks genuinely respond both to their site and the people likely to engage with it. The outcome will appropriately integrate and celebrate the place’s rich and vibrant culture in an innovative and unique way.

Too often the sudden appearance of public art in the public domain comes as a shock to its community. This impact is reversed through two key approaches:

  1. Transparently informing the community of the public art process (being clear on how their feedback has informed the artist brief); and
  2. Finding ways to introduce direct creative engagement without compromising the professionalism of the artwork itself.

It is also increasingly expected by the community for public art that can be physically engaged with, as well as immediately understood and valued by all walks of life.

A close collaboration with urban and landscape design development is also advantageous, allowing for creative design incorporation in lighting/illumination features, pavement treatments, sculptural furniture, water features, wayfinding, etc.

Well-researched, robust smart technology can be delivered in various forms, such as: wind and water propelled kinetic works; solar powered illumination; walk-generated power pavers, app-driven clues for cultural treasure hunts, etc.

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