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Sarah-Jeanne Lapointe


Dynamic, highly adaptable, creative and passionate, Sarah-Jeanne helps our collaborators to get the visibility and the social media reach they deserve. Through over 8 years working in experiential marketing and press relations for major event production and broadcasting companies in Canada and in Europe, she has developed a refreshing and innovative approach to media relations.

Sarah-Jeanne is the digital guru of our team when it comes to social media strategy and content creation. Over the years, she became a reference in developing influencers campaigns, working with bloggers, politicians, artists and celebrities to generate exposure for business and NGOs.

Her academic training in Journalism (BA) and Global Business (MBA), also led her to freelance as a creative copywriter and communication project manager for businesses in various fields such as technology, beauty and sporting events.

Sarah-Jeanne facilitates the interaction between our collaborators and their targeted audience. Whether it is through traditional media, press conferences, or the digital world, she will help you get the attention your project deserves.


2016-present | Director: PR & Experiential Marketing Project Manager
Employer: GESTEV
Location: Quebec City, Canada
Role: Management of press relations for major sporting and entertainment events in Quebec City and Montreal. Building and maintaining relations with traditional/digital media, influencers, bloggers, sports associations and business partners. Writing PR tools (press release, key messages, media invitation, etc), building visibility & brand image for the company and its events, managing budgets and team members.

  • Projects include:
    Supercross Montreal, Mont-Ste-Anne UCI World Cup, FIS Cross-Country Skying World Cup, Quebec City’s Marathon.
  • PR clients include:
    Disney On Ice; Québecor (largest media conglomerate in Quebec province – PR focus:re: award ceremonies & philanthropic events); BRJ; Baie de Beauport (public beach in Quebec City).
  • Copywriting/Editing & Community Management clients include:
    L’Oréal Paris Canada; Get The LookWEBEDIALa Presse.

2016-present | Event Designer & Planner
Employer: GESTEV
Location: Quebec City, Canada
Role: Creative designing and planning of different events in the entertainment industry, both in Quebec City and Montreal. Conceptualising the events, deploying resources on field, managing production teams, and promoting the events.

2012-present | Copywriter/Translator
Languages: French, English, Spanish
Copywriting and translation for various companies, mostly for digital platforms and promotional tools.

2013-2017 | Editor & Blogger
Employer: L’Oréal Paris Canada
Location: Paris, France
Editing and blogging for L’Oréal Paris Canada’s website. Content creation: video production, articles, tutorials, red carpet live coverage, etc.

2013 | Journalist, O2zone TV
Location: Salon-de-Provence, France
News reporting and video editing for a local TV station in South of France.


2014-2017 | MBA Global Business
Laval University
Location: Québec, Canada

2014 | Natural Resources Management
NHH School of Economics (Summer Semester)
Location: Bergen, Norway

2012 | Bachelor degree in Broadcast Journalism (minor: Hispanic Studies)
Concordia University
Location: Montréal, Canada
Award: With Distinction

2009 | Human Sciences, Business Program
CEGEP – Champlain St. Lawrence
Location: Quebec City, Canada

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